Client: Der Spiegel
SoundLab is a platform for young talented musicians to promote their music by participating in weekly music video battles. An independent jury consisting of professional music critics and journalists fishes out the musical gems from all submissions. The project is curated by Der Spiegel.
My task was to create an independent brand directed to a young audience but still keeping in mind that the project exists under the label of Der Spiegel.
branding / ui/ux design / illustration / animation
